SER.O.YA

Established in 2020, SER.O.YA is a New York-based ready-to-wear label founded with the intention to upgrade and refine your wardrobe. With a focus on crafting effortlessly cool and timelessly luxurious designs—SER.O.YA creates minimalist collections powered by maximum style. Everyday essentials in the form of breathable knits, vintage inspired denim, and ultra-luxe fabrications are interchangeably worn for easy dressing that never compromises.