Why the World’s Obsessed with Labubu & Friends

July 17, 2025
BY Alice-Rose Perry

Labubu has the world wrapped around its (very fluffy) little finger… and it’s not the only icon dominating display shelves right now. As the collectibles craze hits a global fever pitch, it’s time to lean into your magpie instincts.

With Borderfree access to viral figures, from Labubu to KAWS, the art of collecting has never been cooler… or easier. Here’s your cheat sheet to securing the most-wanted pieces of the moment.

Labubu has the world wrapped around its (very fluffy) little finger… and it's not the only icon dominating display shelves right now. As the collectibles craze hits a global fever pitch, it’s time to lean into your magpie instincts. With Borderfree access to viral figures, from Labubu to KAWS, the art of collecting has never been cooler… or easier. Here’s your cheat sheet to securing the most-wanted pieces of the moment.

Labubu

ICYMI: These little monsters have achieved global domination. Forget 5 a.m. wake-up calls and around-the-block queues: we’re bringing the Labubu craze to your doorstep.

Available via Stadium Goods, you can skip the blind box gamble and directly pick your fluffy favorite. Join collectors like Rihanna, Dua Lipa, and BLACKPINK’s Lisa in scoring the world’s cutest flex.

Labubu Extras

Imbued with artful references to free-spirited travel, Kujten shares its French-formed delights with the world. Named after the highest peak in Mongolia — where its signature cashmere is sourced — the Parisian label blends bohemian spirit with contemporary cool. Expect iconic bandana patterns, global design cues, and ultra-soft simplicity.

KAWS

From NYC graffiti roots to the world’s most prestigious galleries, KAWS is a name that echoes through art and streetwear culture alike. A ‘90s Manhattan legend turned global icon, his collectible pieces now hold pride of place with tastemakers and insiders worldwide. Secure a piece of the legacy via Stadium Goods.

BE@RBRICK

Another cult favorite in the art-meets-collectibles world, BE@RBRICKs are Japanese-made icons that blur the lines between fashion, culture, and design. With rare editions reimagined by luxury maisons and streetwear legends, the rarest drops are now available via Stadium Goods.

Repetto

French heritage, scaled down. Worn by the ballet greats, Brigitte Bardot, and (more recently) Hailey Bieber, Repetto’s signature ballet pumps have always been a symbol of Parisian poise. Now reimagined as miniature key chains, it’s like carrying a tiny piece of French history with you.

Mira Mikat

French lingerie is world-famous for a reason. Embodying sensuality and elegance, Aubade is a stalwart of Parisian design. Founded in 1958 by Dr. Bernard, a corset specialist, the luxury label honors tradition with exceptional pieces showcasing delicate intricacies and meticulous sizing, crafted for custom empowerment.

RipNDip

Straight out of LA’s skate scene, RipNDip’s cult mascot Lord Nermal is flipping off convention… literally. From plush toys to keychains (and even your phone, thanks to a CASETiFY collab), these collectibles deliver irreverent charm with a wink. Mischief managed.