Ritual.

Ritual is a luxurious burgundy hair dye with deep jewel tones for a velvety, red velvet look. Why You’ll Love It:• DIY Formula – Simple, mess-free application • Hydrating & Deep Conditioning – Keeps hair soft and healthy • Long-Lasting & Fade-Resistant – Stays vibrant for weeks • Best on Pre-Lightened Hair – Works best on level 7+, but adds depth to darker hair • No Harsh Chemicals – Free from peroxide, ammonia, and PPD Best Results:Before applying, always perform a strand test to ensure the desired shade and compatibility with your hair.For the boldest burgundy, apply Ritual on pre-lightened hair. On darker hair, it creates a rich, wine-toned tint.100% Vegan & Cruelty-Free – Deep color with hair-loving ingredients!