Purple Madness

DIY Formula Hydrating + Deep Conditioning Best Results With Pre-Lightened Hair No Harsh Chemicals (Peroxide, Ammonia, PPD) Always Do a Patch & Strand Test Before Coloring We're all mad here! Especially over this stunning purple hair dye! Purple Madness is a vivid violet color that works well on a variety of hair levels from platinum to brunette. Darker hair will be delighted by the rich amethyst shade, while light hair will have a frenzy over the vibrancy of the purple hue. Don't know what level you are? Read all about it here. Arctic Fox Hair Color is cruelty-free, semi-permanent hair dye that is made only from vegan ingredients.