Volumizing nutrient-rich natural mascara powered by intense plant-derived Phyto-Pigments for a feathery-soft look and feel after every smooth, buildable coat. Made with clean ingredients, this non-drying formula leaves lashes clump-free and is designed to minimize smudging and flaking. Vogue Best in Class.Eco-values: With Certified Organic Ingredients to protect humans, animals and the planet.Sustainable Packaging: FSC paper. Who Should Use It? For all ages who are looking for a versatile mascara that delivers both natural looking lash definition and dramatic volume and length. Benefits Volumizes lashes with tapioca, while aloe juice hydrates and separates. Unique brush designed for optimal formula pick-up, slim profile for precise application and spiral shape to coat lashes from all angles. Formulated with organic ingredients and rich dark colors from purple carrot and argan instead of petroleum byproducts or carbon black. Power antioxidant protection from Vitamin E which helps to condition the lash and protects the hair follicle against breakage. Juice Beauty Difference Radically transforming the chemistry of makeup with vibrant plant-derived Phyto-Pigments (instead of artificial dyes) which are infused into a unique base of certified organic botanicals (instead of petroleum byproducts). Powerful Action Without Formulated without potentially harmful ingredients such as parabens, petroleum, propylene or butylene glycols, silicones, talc, carbon black, phthalates, sulfates, PEGs, TEA, DEA, GMO, artificial dyes or synthetic fragrances. Our products are never tested on animals. *All Juice Beauty products have a 70 - 98% total certified organic ingredient content with the exception of our mascara. We are proud that the 'Ultra-Natural' mascara has just over 60% certified organic content Ingredients Aloe Leaf Juice (Organic)(aloe barbadensis)Rich in glycoproteins and soothing properties, can improve hydration and skin's natural moisture content. Candelilla Wax(euphorbia cerifera)Nourishes and helps provide natural glossy shine. Purple Carrot (Organic)Rich in vitamins and provides a deep black color. INCI Organic aloe barbadensis juice)*, organic glycerin*, acacia senegal gum extract†, organic tapioca starch*, glyceryl stearate SE†, jojoba esters†, microcrystalline cellulose†, stearic acid†, potassium cetyl phosphate, gluconolactone†, copernicia cerifera (organic carnauba wax)*, euphorbia cerifera (candelilla wax)†, tocopherol (Vitamin E)†, cellulose gum†, sodium benzoate, calcium gluconate, sodium hyaluronate (hyaluronic acid)†, maltodextrin†, methyl dihydroabietate†, argania spinosa (argan shell powder)†, rosa gallica (rose flower powder)†, daucus carota (purple carrot extract)†, iron oxide (CI 77499)* Certified organic ingredient† Plant derived Use Apply mascara from the base of the lashes to the tips, while lifting up and out. Apply one coat for natural definition. For a more dramatic look, allow the first coat to dry before applying second coat for added volume and length. One of Gwyneth’s favorites because of its spiral wand, which allows for the perfect amount of formula pick-up, length and curl.To apply, lock wand into base of lashes and roll wand out and up to lock in curl and separation. All Juice Beauty products have a 70 - 98 % total certified organic ingredient content with the exception of our mascara. We are proud that the 'Ultra-Natural' mascara has just over 60 % certified organic content. Info Size: 8,5 g