BCBG Max Azria is back showing collections to the public again, and Fall is the label’s second season with its new creative director, Bernd Kroeber.


That hard and soft element, a BCBG mainstay, was evident down to the title of the show, Rough Glamour. In clothing, the idea was translated through the signature pairing of tough outerwear and feminine dresses. A cropped-to-the-waist leather coat sat quite wonderfully on the body, breaking up the tiered ruffles of a maxi skirt. For die-hard fans of the label, that bohemian aspect was still present, too. A Source Family–style white dress had a charming ruffled neck, sleeves, and hem for an ethereal attitude. On top of that look sat a structured, futuristic silver coat. The odd combination worked.

Robe dressing was a strong point. Kroeber referred to it as “sensual,” and some items did fit that description, like a long and linear army green striped robe dress. Another hit was a powder pink number, complete with a soft blue ruffle at the bottom, worn over a pair of chunky, over-the-knee boots. There was a nice non-clothing touch, too: The brand partnered with female artists, including illustrator Langley Fox, to create pieces of art to accompany the collection. It’s a good move to bring a cool personality like Fox into the realm of BCBG, and it’s not hard to imagine her wearing some of the pieces that were shown today.


Fall 2018 RTW


February 12, 2018


Fall, NYFW