The holiday season is coming up again. Make sure your international holiday marketing program is in place to deliver the best-in-class shopping experience. Here are some tips.
From the smallest ecommerce merchant to the largest big box chains, retailers of all sizes and from all countries are starting to recognize the significant global ecommerce opportunity. Many retailers are working with partners to make inroads, including international parcel carriers, third-party technology vendors, and global marketplaces.
No matter how large or small your enterprise may be, when it comes to shipping products internationally, key challenges often arise. Fortunately, with some anticipation, planning and the application of smart solutions, you can get out in front of these challenges and ensure your international customers remain loyal and ongoing operations are as problem-free as possible.
When it comes to segmenting your current and potential customers in your email marketing campaigns, are you doing enough?
Although as many as 15% of companies’ ecommerce sales may come through emails, nearly three quarters of companies report that they aren’t segment marketing as much as they could because they lack the insight, automation or creative bandwidth to create multiple email versions (according to polls from Custora, a predictive marketing platform software). But luckily, by paying attention to three pillars of segmentation—Merchandise, Customer Demands and Creative—companies can balance the demands of targeted marketing with the chance to better drive sales by showing customers what they really want.
The month of Ramadan, which this year began on the evening of June 17, offers the world's 1.6 billion Muslims opportunity for religious reflection. The ninth month of the Islamic calendar, Ramadan commemorates the initial revelation of the Quran to Muhammad and is marked by fasting from the breaking of dawn through the setting of the sun. Those who observe Ramadan recognize the month as a time of self-restraint and spiritual emphasis.
Online retailers seeking to expand their international presence would do well to set their sights to Latin America now. The region is currently boarding the on-ramp to what forecasters see as a steep ecommerce growth curve ahead. In fact, Forrester Research estimates combined ecommerce revenue in Brazil, Argentina and Mexico will increase from $20 billion in 2013 to $47 billion in 2018.