Translating an entire copy-intensive website into multiple languages can be a huge job—and it’s often not necessary. Ecommerce leaders focus first on translating pricing, sizing, and shipping data
It’s a sad reality for online retailers: even the most appealing merchandise and the most engaging customer experience can’t help you if shoppers get sticker shock over your shipping charges. This is especially true for international buyers who face additional transnational fees, taxes, or tariffs
The latest numbers from eMarketer make it clear that the boom in ecommerce—which surged 21.9 percent last year to more than one trillion dollars in global sales—is especially strong in international markets. Asia-Pacific is poised to pass North America in 2013 as the world’s leading region for online sales,
Even if overseas visitors account for only a fraction of your total traffic, every sale matters. And as demand grows around the world, international sales will matter more than ever. To capitalize on the opportunities in today’s global economy, you’ve got to make sure you’re closing sales effectively no matter where your shoppers are coming from. These ten tips will help.
Too many online retailers focus narrowly on U.S.-based shoppers, leaving international visitors unable or unlikely to make a purchase. With global demand growing, you can’t afford to overlook overseas markets. The best practices below—developed through our work with more than 65 of America’s top retail brands—can help you extend your brand, build customer relationships, and get revenue flowing in every part of the world.