After recently spending time in-country, Jon Kapplow, SVP of Consumer and Merchant Solutions at Borderfree/Pitney Bowes, shares his first-hand experience on consumer preferences and market challenges in China.
It’s no secret that when consumers feel loyal to a brand, they’re more likely to buy the brand’s products. Here are a few tips to help you call out your unique value proposition for each user’s home country.
Learn how to drive global sales and decrease purchase barriers by gaining a true understanding of the cultural differences that impact visitors and their shopping habits.
To truly welcome international visitors and keep them on the site long enough to shop—and better yet, to buy—you need to treat them differently based on where they’re coming from. The better you can segment your customers based on their origin, the better you can convert them to loyal customers. Here are the three key questions to ask about each unique visitor to your website.
By now, the ecommerce benefits of social media outlets like Facebook, Twitter and Instagram are well known, having become an integral part of online retailers’ strategies. Better yet, retailers have figured out how to convert followers into customers, with nearly one in three Facebook users making a purchase after liking, sharing or commenting on a post according to a survey from Vision Critical. But what about the visual bookmarking tool Pinterest? Does pinning a coveted item on a mood board then move that customer to purchase that item? What do international retailers need to know about adding Pinterest to their social media platform strategy?
The holiday season is coming up again. Make sure your international holiday marketing program is in place to deliver the best-in-class shopping experience. Here are some tips.