Singapore’s strong economy and wealth boom has driven greater consumption of high-end goods. Combine their love of luxury, plentiful dollars to spend, strong Internet infrastructure and familiarity with English, it’s no surprise that Singapore’s shoppers spend more than 50% of their online dollars across borders.
You’re going global! You might already have great brand awareness on your home turf. Now it’s time to amplify it internationally so you can sell to new customers around the world. One of the best ways to raise your brand profile in the early stages is through digital marketing.
Currently on an upswing that began in the summer of 2014, the dollar shows no signs of losing momentum, delivering a windfall to American consumers, but potentially hurting cross-border sales for U.S. retailers in key markets like Europe and Canada. So will the booming dollar lead to a bust for international ecommerce?
Having an international ecommerce site is a must for retailers seeking to sell their brand globally. The benefits of digital experiences are known to drive in-store sales—but do physical stores actually help drive international ecommerce sales?