Ecommerce is blurring borders, bringing top U.S. fashion brands to every corner of the globe.
And when it comes to how merchandise is moving, Borderfree’s platform gives a unique glimpse into what international consumers want most. So what are the online sales trends we’ve seen from Abu Dhabi to Zurich?
Canada is King: Given its proximity to America and familiarity with American brands, Canada often leads the pack in terms of international sales for U.S. brands. When deciding where to focus, American retailers would be smart to look to shoppers in Toronto, which ranks #1 among other global cities.
Big Spenders in Saudi Arabia: With a stable economy and a large expat population, Saudi Arabia makes for a very attractive market for retailers. Retailers that sell to online shoppers in this Middle Eastern country will benefit from some of the highest AOVs in the world, and its capital city Riyadh is #7 among the top 10 cities for overall sales.
Asia Soars to New Heights: Hong Kong, Singapore and Japan all hold a spot in the top 10 countries for sales, at #4, #6 and #7, respectively. And at $315, Hong Kong is a close second to Saudi Arabia in terms of average order value.
American Luxury Brands Lead
International sales of U.S.-based retailers show a strong demand for American brands. American designer Michael Kors wins top honors as the most in-demand brand, while other U.S.-based brands, such as Marc Jacobs, Tory Burch, Kate Spade and Vince, all made the top 10 in international sales.
Luxury Shoe Aficionados
Women, no matter where in the world they’re located, love their shoes, and the category is one of the top sellers across the Borderfree network. But not every country is loyal to the same brands. For example, in Qatar, Manolos are the designer shoe brand of choice; Hong Kong shoppers prefer Christian Louboutin; while Jimmy Choo takes the lead in Saudi Arabia.
Handbag Habits Vary
The tote is the bag of choice in Hong Kong, and Russian customers also love larger bags, favoring the satchel. Canadians may have less to carry, opting instead for wristlets.
Fashionable plus-size clothing is in demand around the world, and American retailers are well-positioned to benefit from shoppers looking for high-quality plus-size clothing at attractive pricing. In fact, retailers are seeing an increase in plus-size sales in Canada, where you’ll find the top buyers of size 12 and up; in Bermuda, where nearly three quarters of the population is obese; in Kuwait, with the world’s highest BMI rates; and in the U.K., where women’s average dress size is 16.
Download our full International Fashion Flash Report here.