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Global Insights: The Borderfree Blog

To Segment Successfully, Know Where International Visitors Are Coming From

To truly welcome international visitors and keep them on the site long enough to shop—and better yet, to buy—you need to treat them differently based on where they’re coming from. The better you can segment your customers based on their origin, the better you can convert them to loyal customers. Here are the three key questions to ask about each unique visitor to your website.

Why Online Retailers Should Pay Attention to Pinterest

By now, the ecommerce benefits of social media outlets like Facebook, Twitter and Instagram are well known, having become an integral part of online retailers’ strategies. Better yet, retailers have figured out how to convert followers into customers, with nearly one in three Facebook users making a purchase after liking, sharing or commenting on a post according to a survey from Vision Critical. But what about the visual bookmarking tool Pinterest? Does pinning a coveted item on a mood board then move that customer to purchase that item? What do international retailers need to know about adding Pinterest to their social media platform strategy?