About Borderfree

Trusted by the world’s most iconic brands to pave the way for global expansion.

About Borderfree, a global ecommerce company

Borderfree is a market leader in international cross-border ecommerce solutions, operating a technology and services platform that the world’s most iconic brands rely on to expand globally and transact with more than two billion potential customers in more than 100 countries and territories and more than 60 currencies worldwide. With our help, U.S. retailers can rapidly develop their global ecommerce business across all dimensions. As a leading global ecommerce company, we take care of every single aspect of the international order lifecycle, including multi-currency pricing and payment processing, landed-cost calculation, customs clearance and brokerage, global logistics orchestration and international fraud management. And we do it all, without expanding a company’s infrastructure or changing the customer experience.

A history of paving the way for global ecommerce growth

Since 1999, our company has been breaking down barriers so that retailers can reach international markets more easily, paving the way for global ecommerce growth. The company first came to market as E4X when it introduced a patented technology that allowed ecommerce retailers to automatically present and settle transactions in the preferred currencies of its international visitors. As the business matured, it became clear that the challenges to cross-border commerce went way beyond currency – to include payment services, logistics, and cultural considerations. In response, we developed a complete solution that allowed companies selling online to quickly and easily sell internationally. Finally, retailers had a simple, turnkey solution to going global. The company was named FiftyOne.

In 2012, FiftyOne acquired Borderfree, another international ecommerce company, from Canada Post, and adopted the name in 2013.

A leading provider of global ecommerce solutions

Today, Borderfree is recognized for offering the most comprehensive global ecommerce solutions available. The company powers the international expansion initiatives of many leading brands including Aéropostale, Barneys, Bloomingdale’s, Brookstone, Crate and Barrel, J.Crew, Macy’s, Overstock.com and Sears.

Borderfree is headquartered in New York City with offices in Tel Aviv, Shanghai, Toronto and Dublin. Contact us today.


FiftyOne is Borderfree