Trusted by the world’s most iconic brands to pave the way for global expansion.
We are the market leader in international ecommerce, operating a technology and services platform that enables U.S. retailers to transact with consumers in more than 100 countries worldwide, with more than two billion potential customers. Using Borderfree, U.S. retailers can rapidly develop their global ecommerce business across all dimensions. We take care of every single aspect of the international order lifecycle, including multi-currency pricing and payment processing, landed-cost calculation, customs clearance and brokerage, global logistics orchestration and international fraud management. And we do it all, without expanding a company’s infrastructure or changing the customer experience.
Since 1999, our company has been breaking down barriers so that retailers can reach global markets more easily. The company first came to market as E4X when it introduced a patented technology that allowed ecommerce retailers to automatically present and settle transactions in the preferred currencies of its international visitors. As the business matured, it became clear that the challenges to cross-border commerce went way beyond currency – to include payment services, logistics, and cultural considerations. In response, we developed a complete solution that allowed companies selling online to quickly and easily sell internationally. Finally, retailers had a simple, turnkey solution to going global. The company was named FiftyOne.
In 2012, FiftyOne acquired Borderfree, another international ecommerce company, from Canada Post, and adopted the name in 2013.
Today, Borderfree is recognized as the most comprehensive global ecommerce offering available. The company powers the international expansion initiatives of many leading brands including Aéropostale, Barneys, Bloomingdale’s, Brookstone, Crate and Barrel, J.Crew, Macy’s, Overstock.com and Sears.
Borderfree is headquartered in New York City with offices in Tel Aviv, Shanghai, Toronto and Dublin.
We believe ecommerce is inherently global. Understanding and embracing the cultures, markets, and people of the world is key to our success.
We strive to anticipate our customers' needs and to solve complex problems in clever ways. We are not afraid to take risks because that's what helps us get it right.
We take responsibility for delivering results. This requires us to objectively measure outcomes and enables us to build on what went right, while identifying ways to improve.
We respect and support each other in achieving our goals. Frequent communication and collaboration with each other, our customers, and our partners result in the best outcomes.
We go the extra mile for our customers, partners, and team. We recognize that team engagement is essential to success and are committed to providing growth opportunities, rewarding excellence, and fostering a company culture we are proud of.