Going Global. Simplified.

FiftyOne is Officially Borderfree.

We are still the partner that U.S. brands rely on to pave the way to global expansion. And now, our name reflects our mission. We break down barriers to find revenue for your company in every corner of the world – helping you sell to anyone, anywhere.

See What We Do

Commerce

Turn your lights on in over 100 countries and reach two billion new customers.

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Logistics

We manage it all, from customs clearance to tracking packages.

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Marketing

Take advantage of targeted campaigns provided to help boost your sales.

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Insights

Information on local cultures and trends help you make it personal for your global customers.

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2 Billion Customers.

And more on the way. Borderfree puts the process in place that allows the world's emerging markets to access US retailers.

Make Them Yours

Global Internet Users

Over 0% of the global internet audience are in the Asia-Pacific region

Over 41% of the global internet audience are in the Asia-Pacific region

65% of Chinese consumers expect package delivery within two days.

All Logistics, Managed.

Borderfree handles international customs clearance, product classifications, denied party screening, parcel fulfillment, and returns. All packages are fully-trackable.

Find the way

50% of consumers say they will pay more for a better customer experience.

Customer Care, Supported.

Equip your customer care representatives with the data and tools that will allow them to provide superior international customer service, as good as your customers get in the U.S.

Your Team's Support

Borderfree Takes The Risk

Borderfree's fraud and risk management teams screen for fraudulent activity and assume all chargeback risk.

Different Country Same Online Experience

Regardless of country or the currency, your consumers are presented with a friendly, localized shopping experience fully-automated based on their IP address.

Landed Cost & Taxes, Guaranteed

Present transaction totals in a buyer's preferred currency, inclusive of all duties, taxes, and shipping costs – with no surprises or C.O.D. charges.

The best part?

Marketing Strategies

Go Global

The company you keep

With Borderfree, you can show the world a superior customer experience that is worthy of your brand, and sell where you've never sold before.

Featured Clients

Global Insights

When selling internationally, you have to keep on top of the trends. Luckily, we do some of that for you. Click on the countries to see what's happening where and to keep up on international sales trends.

Canadians love shopping U.S. retailers and the country is Borderfree’s top market.

Tip: If you have brick-and-mortar stores here already, supplement inventory (and sales!) by providing in-store shoppers with free shipping from the U.S. on not-in-stock products.

Global Insights

Brazil has some of the highest duties in the world: a $215 pair of jeans can cost $390 after duties and taxes.

Key Insight: Help shoppers offset some of that cost with flat-rate shipping promotions.

Global Insights

Playing cards, considered a gambling product in Spain, are restricted from being imported into the country.

Tip: Make sure you pay attention to import and export restrictions to avoid costly errors and unsatisfied customers.

Global Insights

No duties or taxes on imports under $1,000 delight Australians who shop at American retailers.

Tip: Offer flat-rate or free shipping and watch conversion rates soar even higher.

Global Insights

In Japan, seasonal bonuses paid in the summer and winter have a big impact on online shopping.

Tip: Time marketing messages to coincide with bonus season to maximize your chance at getting a piece of the action.

Global Insights